When you think of a popular brand like Puma, Adidas, or Pepsi, what comes to your mind? The first thing you see in your mind is the image or logo of the brand. But this logo is not just an image, it has a symbolic value attached to it. Higher the symbolic value attached to it in public perception, the stronger the brand value of the product.
Brand management is essential and is critical to make a profound impression of the brand’s identity into the psyche of public perception. Careful and consistent brand management ensures your brand stands apart and stands tall among your competitors, and it has a secure identity.
But how do you make sure that your brand is future-proof from devaluation or dilution? How do you continue your brand management effectively for a long period irrespective of the market’s volatility?
Well, if you are scratching your head with these questions then you are in urgent need of a Brand Management System for the effective running and overall growth of your business.
What is a Brand Management System?
Brand Management System is a process that maintains a centralized hub in which all important assets, creatives, and resources of the brand are stored to be used when necessary. It is a software solution that makes it easier for any organization to manage its brand’s identity and consistency by providing necessary tools and resources when it is the need of the hour.
Having clarity in communications across the board is very important for an effective brand management strategy. Brand Management system with its centralized brand assets, resources, creatives, and important messages help everyone in the organization to be on the same page, preventing any chance of unintended confusion.
A brand is nothing more than an idea with its distinctive identities. The components of these distinctive identities differentiate the brand from its competitors and create an impression in the perception of a customer. Brand Management System effectively helps any organization to maintain the impression in the public imagination by consistently circulating inspiring messages of the brand, collaterals, and other impactful information.
Along with the maintenance of a strong identity, consistency, and integrity, you need to have smooth and fast productivity, less drainage of funds as well to have an improved Return On Investment. A Brand Management System is there for you all along.
Why You Must Have A Brand Management System For Your Business?
Here are 8 reasons why you must have a Brand Management System for your Business.
Positive Customer Perception
From the moment a customer comes across your website to his journey to the checkout page, in all of the touchpoints your website must create an impression about the credibility of the brand. The customer will visit your site again if he trusts the identity of your logo.
The Edelman Trust Barometer report, which was published in 2019, asserts that 81% of the consumer base makes their decision whether to buy or not based on their trust in the brand. At the same time, 62% of the consumer base creates a strong association with the brand which is successful to win their trust.
A brand Management System ensures to enhance the customer experience which goes a long way to instill trust in the minds of the customer.
Strong Brand Identity
Having a strong brand identity is a must to be relevant and trendy in the public imagination. Brand’s visual identity must be promoted consistently in all available domains and channels. The marketing and design teams should remember that the brand’s updated font and logo must have to be attached in all collaterals. For this purpose, relevant templates and documents must be available in one centralized repository so that all team members can have access to the materials. Or else, your employees have to rely on emails or transference of printed materials among themselves which would waste unnecessary time, and invite unintended errors. In both cases, your brand might take a hit which can have a devastating effect on your brand identity.
A Brand Management System will help you to store all important and relevant assets in a centralized hub. Any one of your employees can download the updated version of the documents and templates anytime from the repository without being confused.
Brand Compliance and Consistency
Brand compliance guidelines are necessary to make sure that the brand’s message does not diverge from its core standards, and the values it reflects. Consistency in brand guidelines ensures brand recognition which makes a business successful and profitable. Brand Compliance helps the brand to remain consistent in both print and digital communications.
Brand’s identity is maintained through its logo, colour, templates, graphics, and the messages it carries. If the brand’s consistency is breached it might hamper the brand’s symbolic value by creating confusion in consumer’s perception. In the long run, it might affect the brand’s relationship with customer’s trust.
A Brand Management System can come to your aid to develop brand compliance and maintain consistency. This cloud-based centralized hub can store all the assets of the brand, its logo, approved templates, brand guidelines, and relevant documents. The marketing team and other approved personnel can access them whenever necessary.
Increased Marketing Productivity
A brand management platform can increase your marketing productivity by organizing and attaching all important assets of the brand in one place. It helps to avoid unnecessary queries, mails, and requests from the marketing team. They can go to the cloud-based location and download all necessary materials. Whichever format of the logo or the version of the template your marketing and design teams need, they can simply download the file without asking it over mail.
If you want to make changes to any documents or the guidelines, you don’t have to mail the edited version to all your marketing team members. You just make the change in the document and upload the updated version in the Brand Management system. Other members will get the latest version when they search for it.
Speeding Up Your Work
Faster production is the mantra of the market. You certainly don’t want to miss the boat by simply lagging because of outdated work habits.
Do you remember the time when you had to visit a government office for any important work? Yes, you had to wait for a long time to get the work done because the file moved to various tables to get the signature and stamp. Similarly, do you want the emails and inquiries from your team members to move to different desks and slow down the process of the work? Certainly not, right?
Brand Management System can speed up your work significantly and it can give much-needed momentum to your pending projects. Your marketing and design teams don’t have to rummage through folders to get the approved logo or image anymore. Any important file, template, or guidelines will be in front of them in quick time from the centralized cloud-based hub. Brand Management System will avoid any unnecessary time wasting and your business will be up and running again.
Minimize Marketing Waste
Marketing your brand always makes you loosen the purse strings. But when you decide to market your brand in different locations, it is more so. Different locations have diverse dimensions, sizes, and needs. These factors can drive most of your marketing materials to the trash can.
Brand management systems can come to your aid and help you to minimize your marketing waste. Its web-to-print services help to create modified templates of banners, brochures, posters, and marketing products. Localized marketing teams will find it easier to promote your brand with the customized local flavor. But more importantly, it will reduce your unnecessary spending and minimize marketing waste a great deal.
Automated Marketing to Retain Your Customers
An article in Harvard Business Review states that attracting a new customer can be up to 25 times more expensive than trying to retain the existing customer. Therefore, for a brand, it is reasonable to focus not to lose the already established consumer base in the process of trying to woo new consumers.
Automated marketing is the way to keep in touch with the existing consumer base constantly. Your Brand management system can serve this purpose for you.
All types of automated marketing are possible with the help of the brand management platform.
- Sending mail reminders
- Instructional messages after purchasing material
- Posting promotional ads on social media platforms
- Sending delivery details after placing an order
Apart from these, we can also communicate the welcoming messages and tracking details.
- Improve Your Marketing Strategy
You need to know if your marketing efforts and resources are yielding satisfying results. If not, then you should be aware of the areas you need to put more effort into and employ better strategies. Internal assessment is essential for improved decision-making. It helps you to revise your marketing strategy and put more effort into certain areas for the sustained growth of your business.
Brand Management System will help you to keep track and scrutinize all your marketing efforts with Robust reporting software. You can have all the important data in front of you. You just have to examine the report and have an understanding of the situation.
With the help of this software you can:
- Reduce unnecessary waste
- Put in more resources where necessary
- Make a wholesale change in your marketing strategy to keep your business on track.
You can make every possible marketing effort and put in your best resources but if you do not have an improved return on investment then your business is not achieving the intended goal. In such a scenario, you have to find a quick solution. And, you don’t have to look anywhere but to the Brand Management System as it will help you to bolster your marketing strategy in many ways.
Brand Management System can come to your aid and put a real impetus in the growth of your business by:
- Firstly, creating a positive impression on the consumer base.
- Secondly, building a strong brand identity.
- Thirdly, developing brand compliance with the maintenance of consistency.
- Fourthly, increasing your marketing productivity.
- Lastly, speeding up your work.
Moreover, it can minimize your marketing waste. Furthermore, it can guide you to improve your marketing strategy by presenting important data in front of you. Thus, Brand Management System will help you to be more organized and enable you to carry out automated marketing as well.
Why do you wait? Hurry up! Give your business every possible opportunity to flourish.
We hoped you liked our blog and found it informative. Stay tuned with BloggerBunny for more such blogs. Meanwhile, visit our blog Lifestyle Marketing: Best way to place your products and services.